WEBVTT
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Welcome to the Latin MedTech Leaders podcast, a conversation with Metech leaders who have succeeded or plan to succeed in Latin America.
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Tune in.
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I heard radio, Pandora, or these are Welcome to the Latin Metech Leaders podcast, a conversation with leaders who have succeeded or plan to succeed in Latin America.
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Today, our guest is Gabriel Garza, co-founder and managing director at Doctor, a Mexican company that works with international travelers to solve their health province during their travel in Mexico and soon in the rest of Latin America.
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And please remember to subscribe to our podcast in your favorite platform.
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Apple Podcast, Spotify, Google Podcast, Amazon Music Speaker, et cetera.
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So, Gabrielle, it's great to have you here today.
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Welcome to the show.
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Thank you, Julio.
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It's great to see you again.
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Awesome, Gabrielle.
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All right.
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So let's get started.
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Gabrielle, talking about your journey to where you are today.
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How is it that you got involved in, in, um, medical technology business or digital health business?
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Okay.
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Uh, it was very interesting, uh, because it was not, um, my career of choice.
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I started as a consultant in, in companies in Mexico, and I got the opportunity to travel.
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And after a decade of traveling and working as a consultant, I wanted to change my life and I wanted to contribute to society, uh, a little bit more.
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So, um, I decided to go and, uh, study a master's degree and in economics and society and in territorial development in France.
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Um, and from when I was living in France, uh, my actual business partner, we started with, uh, with the idea, and I started helping with some, uh, translation issues that sometimes he had, uh, as a doctor.
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So that was my first contact with, with the business.
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When I graduated, I, um, I married and I went to live to Brazil, and I started, uh, thinking about the business with my business partner.
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And we, we, we started the business, uh, in a very early stage.
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And from there, the, the health and health tech, um, areas where now my main line of business.
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So it was very, it was a transition from, uh, I wanted to help a little more and, uh, and give to, to society.
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And, uh, I think with, with the health, uh, approach we have, we can, we can do this.
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And we have some, um, social programs that do help, uh, people in need.
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So I, I think we, I am where I need to be and, and it's great to, to be in this, in this
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Business.
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Beautiful, Beautiful.
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All right, So let's talk about trends.
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Uh, Gabrielle, what do you see happening in Mexico and the rest of Latin America?
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If you can, uh, talk about other countries as well, but what do you see from the political, economical, uh, social, uh, disease trends, uh, that are relevant to our discussion today?
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Well, very interesting because, um, since the well beginning of the pandemic, because prior to pandemic, uh, the health tech arena was, was not very popular, was not very easy to get in touch to with, for example, telemedicine companies.
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It was not something that the public had a, a trust in.
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So when the pandemic hit, uh, the, the public started taking a lot of interest in, um, getting their health, um, in, in order and, uh, to take the proper measures.
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So with the technologies, telemedicine and other trends, digital trends, um, started a boom.
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And I think it's worldwide and it hit lot Latin America also, and Mexico.
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So prior to this, in Mexico, we had, um, some, uh, norms at the government level, federal level, um, that guided some principles for, to, to keep, uh, privacy, uh, data privacy, to have, um, some norms on, for example, electronic health records that were already existing and in place.
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So we had, um, the basis of the digitalization with the pandemic.
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This process accelerated enormously.
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So we see now, um, the ecosystem, well ecosystems, for example, in Mexico at different levels that are starting to organize, uh, including the merge between, um, private companies and governments and other organization and international organizations.
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So it is very interesting to see what is happening.
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Um, there is still a lot of challenges, uh, concerning, for example, communication between the different ecosystems and, um, the different, for example, levels of, uh, development of the actors in those ecosystems.
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For example, you have big companies, big hospitals, and you have also small startups, and you have other, uh, actors that, um, well, when you organize, and sometimes there can be some conflicts, um, and them, that is a challenge know to, to communicate the whole ecosystem as one first in the country.
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But you see also this happening in all Latin America, Chile, Colombia, um, Argentina are organizing the, the actors, the ecosystems and how, and, and, and between themselves with their government.
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And now I think the challenge is to, as we talk of interpretability, well, it's the interoperability of those systems too.
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So, um, I think that is a big challenge that includes political and social, uh, actors.
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Um, economically well investment is, is going up every, every semester.
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So, um, and they are the different, uh, investors investing in health tech.
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So here the challenge is how to give a voice to every startup who wants to, um, get in touch with, uh, all the actors, the investors, right?
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So that is also a big challenge economically and well economically.
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You have also the impact of the, uh, of the pandemic that even as, uh, health tech is in a boom, uh, it is a difficult situation for health tech companies.
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Why do you say so?
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Because, um, for example, in Mexico, um, it's not a, an open transition, for example, from going to a traditional doctor to using, uh, telemedicine or to, um, start buying products from some startups that require digital, uh, knowledge, for example.
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And, um, the population still sometimes doesn't have the, the, the trust that it will have if you go to the, to the doctor in person, right?
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But those are some barriers that we need to, to overcome, uh, as, as the industry at all.
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But we need to educate also the customer.
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So customer education is a big, big challenge in Latin America, uh, because of the lack of, for example, if you see United States or, um, Canada or maybe Europe, um, digital meetings, all of that, that was already in place and people knew that it existed.
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But now, uh, people in, in places where that wasn't the case are, uh, are getting in touch with new technologies, with new models, with new, uh, forms of communication of, uh, of getting your health, uh, in order.
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So this part of the challenge.
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Got it.
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Yeah.
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Yes.
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Yeah.
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I think, uh, everywhere in the world is, is a challenge to educate people on that.
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But as you correctly said, I mean, little by little people are adopting these type of technologies more and more and more, uh, because there are, there are force to do it.
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I mean, there, the pandemic, there was no other way.
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So, Exactly.
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So,
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Yeah.
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All right.
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So let's talk about what you're doing today.
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What exactly is your business about, uh, Gabriel?
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Okay, So when we started Doctor, Doctor is, um, well, it means doctor in, uh, ancient, uh, French, I think in ancient English, and in some parts of the Middle East.
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It still is doctor, but it's the combination of also, um, the doctor for tourists.
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So we specialize in, in travelers in travel medicine, uh, and telemedicine.
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So we have a, a very hybrid model combining telemedicine, travel medicine, onsite services, and travel assistances.
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So it's, it's a, um, a model we created exactly for the tourists and the travelers in, in need.
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So, um, when we created this, we started just as, um, well, telemedicine wasn't known.
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So we start, my, my business associate, uh, was giving consultations, and sometimes he called me, he was with a patient, so he was like, Oh, I'm with a French patient and I do not understand him.
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Can you help me translate?
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So, um, I started translating some consultations, and we thought about the model because he was working with tourists.
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He's,
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He was gonna hotels, Mexico.
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Yes, exactly.
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He was going to hotels, and he was, uh, given medical attention to all of these tourists.
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He also worked in, in hospitals, so in the er.
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So he got to attend all the tourists that got to those hospitals, and there made problems concerning, for example, uh, health insurance and other things.
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So we started looking to, uh, different opportunities, and we started creating, uh, the models step by step.
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And now we have a model where the idea is when you travel and you get sick, is, is the worst.
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I mean, I think it has happened to everyone.
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And the statistics say that at least 79% of travelers will get sick, a mild sickness to, to something that I don't know.
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The most common is the travelers diarrhea, for example.
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And, and yes, and most of people treat themselves, or you, when you go, when you travel, you take your little pack with your meds and you put everything for what could happen.
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But, uh, still, uh, high percentage around 30% need medical attention.
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So the idea is with telemedicine, you don't need to go out, don't go out of your room, your vacation rental, uh, your, your friend's house, and, um, you can, with telemedicine, we can treat around 70% of the, the problems.
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The other 28%, uh, we can send a doctor where you are to your location, so we can send a doctor, a nurse, we can send you the medication, we can send you, um, uh, people from lab laboratories
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Yeah.
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To take samples.
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They can perform.
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Yeah.
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Take, take samples, collect samples, and, um, so we can send all of that to, to your location.
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And the other 2% that really needs, uh, attention, medical attention, they can go to a hospital.
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And we have some alliances with, with hospitals and clinics that will, um, at least if the person doesn't have a, an insurance, uh, we'll help'em with accessible prices or discounts.
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Yeah,
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Yeah, yeah.
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But that's more emergency orient care type of services, right?
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Or not?
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Yes, yes.
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And then, uh, the, the, because of that, the, also the, the need for an assistance, uh, for the traveler, uh, was, was right in front of us.
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So we took the opportunity and created the, the health membership.
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So it's, um, you pay a certain amount, and with that, you are covered during your trip with the telemedicine services, with onsite services, and, uh, a list of assistances, uh, especially created for the travelers.
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So in, in, there are already some assistances in the market, but what we did was we took off all that wasn't needed.
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For example, when they travel, uh, they don't need, uh, a car insurance because if they rent a car, they will have an insurance with car.
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So we, we started taking all the, the products that were not, uh, necessary, and we created a product just for health.
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And, uh, other assistances, for example, if you lose your baggage or if you, um, so we created that type of membership, and you are covered during your trip.
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So if you get, for example, something happens during the, a connection in a higher airport, um, via telemedicine, you can get your consultation with the doctor, and you, you, you are covered all of the
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Trip.
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Okay.
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Hmm.
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What nationalities you see the most, uh, in, in Mexico?
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The,
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What, what type of nationalities are most common?
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Yes.
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Okay.
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Well, um, most of the tourism, for example, we started, uh, the company in Cancun.
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Okay.
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So most of the tourism we get is, uh, from around 80% United States.
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United States.
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That's what I imagine,
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Um, uh, around 15 to 20% Canada.
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And then you have others like Europe, and we have a lot of Brazilians.
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And, uh, well, lately a lot of Russians and a lot of, uh, Koreans that are traveling to, to Cancun and well, all of the destinations, mainly in Mexico.
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All right.
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So you also mentioned to me during our introductory, uh, interview that, um, you, you have another set of services for corporate, for travelers.
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Can we talk about that?
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Yes.
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So in the corporate side, you have, for example, some, um, the mice industry, the incentives, events, industry that organizes events.
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So we, we help the organizers or the different DMCs or different companies that organize events with the, with the memberships, and also to comply with health measures where they have their, um, event.
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Uh, we provide them also covid testing stations, so they can take, uh, so for example, in Mexico, there is a law that re over 150 people, if you have an event over 150 people, you need everyone to have a negative
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Oh, really?
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My
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Law, at least an antigen test.
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Wow, interesting.
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My law.
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Okay.
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So, uh, we provide that service.
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So prior to the event, we, we do the testing, and then they, they go.
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Um, and we have also for the corporate side, really the, as a for employees, the benefit we give, um, it's telemedicine as a benefit for the employees.
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So we have, uh, that service, um, that for the companies is, um, financially is a good product because you can, from taxes and, uh, for the employees, a benefit, uh, uh, that they have no.
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And right now with the, the pandemic, uh, no one wants to go to a clinic, no one wants to travel.
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So this is a service that is, has a, brings a lot of value, uh, for the company and for the employee.
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We also, uh, made commercial alliances with companies that give, uh, more than just telemedicine.
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So give, uh, a lot of benefits for the employee, and we are the part that takes care of, of the medical side.
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And with this, um, the, the process is the same.
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Um, the, the, the providers, we can, we can send medication, we can, depending on the location, we can also send someone.
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So it's just the, the market that switched.
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Um, but we do give this for international companies then, for example, have, um, employees, American expats, for example, that work in Mexico.
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We can give them attention in English, medical attention, right?
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So this is a, a big plus also.
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And, uh, for the other companies, for example, in, in the industrial parks that have a lot of, uh, employees high rotation, we have a plan for that too.
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So everyone can have also their, their service.
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Hmm, fantastic.
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I mean, it looks like you put together a nice, uh, value proposition for different industries, not only the travel industry, it was really the, uh, the spike that started, uh, all, but, um, but that you have,
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I guess it was product of the, the, the situation when we launched, it was prior, we, we launched doctor two months prior to the pandemic.
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So we launched it, the pandemic hit all borders, closed, all tourism stopped, stop.
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And, um, we didn't know what to do at the beginning.
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We said, What, what we gonna do,
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We're not
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in market is
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Not exactly when market disappear.
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Wow.
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Yes.
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So we started looking to creative ways to survive with thought tele medicine was, it was the best moment for telemedicine as it is for our other technologies in, for example, in Latin.
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And, um, we kept going.
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We just changed the, the, the market.
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And we, we found that there was an interest, We found the opportunity and we developed it.
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Um, around a year later, uh, tourism started going little by little and, um, international authorities demanded the covid testing for flight.
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So we started providing that service too.
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And, uh, we provided the, the service at home.
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So it was take your covid test at your hotel or at your, uh, vacation rental.
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And, um, that was where we started transitioning back to our main market.
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And then slowly we're, uh, growing now the business, that business line.
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Right.
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Excellent.
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Excellent.
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All right.
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So let's talk about the landscape in Mexico.
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Gabriel, who else is doing something similar?
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I mean, what's so innovative about your, your solution that, uh, you have or you may not have, uh, uh, competitors?
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I mean, let's talk about that.
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Yes.
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Well, there is a lot of competitors, good competitors.
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And, uh, I think, um, we even, for example, as doctor, we participate in some, uh, organizations, um, in Mexico that assemble, uh, all the actors, and most of them are our competitors.
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But the objective is to, for example, um, we want to lay the foundations for good practices.
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Okay.
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That is one of the main objectives.
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So first of all, uh, not using social media to get consultations, uh, using proper, um, software, proper companies proper.
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So that includes ours, our technology, and our competitors.
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But what we want is to formalize business and, um, to put it as a then, then the next step is to take it as a norm, right?
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So when creating the digital norms in the government, we need to be present.
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We need to, to give the, the information, the feedback to the, the government and to the actors that are responsible to put that as a, as a, as a law, for example.
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So it's kind of a code of ethics or code of behavior, and also lobbying the government to implement these changes in the current regulation.
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Yes.
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And as actors, we need to, we need like, okay, what is a telecon consultation?
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What is a tele orientation?
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When it is, it starts to require more safety, more, uh, encryption, for example.
00:22:46.049 --> 00:22:52.349
And when it is just okay to, as a phone call, and you need to, to start like the, the whole definition
00:22:52.349 --> 00:22:54.230
Definition of terms Yes.
00:22:54.519 --> 00:22:55.990
Of terms, Yes.
00:22:55.990 --> 00:22:56.990
So that is very important.
00:22:57.200 --> 00:23:04.829
So there is a, that effort has been taking part de is part of the ecosystems that we, we are talking about.
00:23:05.009 --> 00:23:15.269
And there is another, um, uh, association we, we are into that is just startups, because the, the, the main one, it's, it's all the actors.
00:23:15.890 --> 00:23:17.750
And the other one is just startups.
00:23:17.910 --> 00:23:18.910
So telemedicine actors.
00:23:19.049 --> 00:23:20.789
The first one is telemedicine, right?
00:23:20.790 --> 00:23:21.309
You said?
00:23:21.910 --> 00:23:21.910
Yes.
00:23:22.829 --> 00:23:22.829
Yes.
00:23:23.190 --> 00:23:23.630
It's eHealth.
00:23:23.630 --> 00:23:24.269
EHealth.
00:23:24.670 --> 00:23:24.670
Okay.
00:23:26.829 --> 00:23:31.829
There is for, yes, for all types of
00:23:32.549 --> 00:23:32.990
EHealth Okay.
00:23:33.509 --> 00:23:33.750
Businesses.
00:23:33.750 --> 00:23:35.990
So it's a mature industry in Mexico right now.
00:23:36.690 --> 00:23:37.108
Yes.
00:23:37.109 --> 00:23:42.029
Well, it, it matured very fast during this pandemic.
00:23:42.299 --> 00:23:50.160
I think that that was, that was the, the, the, the thing that happened in all Latin America, The, the actors were ready.
00:23:50.400 --> 00:23:58.160
The, the ideas were there, there was a lack of, uh, need, and the pandemic created that need.
00:23:58.410 --> 00:24:03.799
So, um, that's why the, the, it was a very quick boom.
00:24:04.009 --> 00:24:05.160
It was no preparation.
00:24:05.440 --> 00:24:11.720
Everyone was prepared, but, uh, there wasn't a real market opportunity until funding